ABC Brand and Merchandise Licensing
ABC Brand and Merchandise Licensing is dedicated to extending ABC and third party entertainment and lifestyle brands through licensed merchandise programs. Supported by an ABC broadcast and with a strong focus on Australian properties, our brand portfolio includes Giggle and Hoot, Play School, triple j and Angry Boys.
We work closely with brand owners and licensees to develop quality product ranges designed for optimum success in the retail environment. Utilising our unique position within the Australian Broadcasting Corporation, we promote licensed products across our multiple platforms directly to engaged audiences. In addition to generating revenue for brand owners and licensees, our activities direct profit back to the ABC for reinvestment in programming.