ABC Programs shortlisted for International Content Innovation Awards

ABC Programs shortlisted for International Content Innovation Awards

 

Two multi award-winning ABC programs have been shortlisted for the Television Business International – Content Innovation Awards, to be held at MIPCOM in October this year.

The ABC’s Factual series You Can’t Ask That has been nominated in the highly contested Entertainment Format of The Year, alongside some of the world’s largest and most expensive shiny floor shows. You Can’t Ask That is a genuinely innovative series that offers audiences a personal glimpse into the lives of people we rarely get to hear from, and along the way explores and embraces our differences. Heralded here and overseas for diverse storytelling, ABC Commercial has sold the format for You Can’t Ask That to 10 countries – making it one of the ABC’s most successful formats.

Australian crime investigation series EXPOSED: The Case of Keli Lane has been short listed for Best Use of Social Media. EXPOSED: The Case of Keli Lane takes a unique approach to documentary storytelling, advancing the manner in which multi-part series are produced, revolutionising the role of the audience and transforming how factual content is engaged with. EXPOSED: The Case of Keli Lane achieved a first for the ABC by broadcasting on-screen callouts for information during each episode, to engage audiences in real time. The team also communicated live with audiences on Facebook after each episode, producing the most popular Facebook Lives by an ABC program to date.

Michael Carrington, ABC Acting Director Entertainment & Specialist, said: “As Australia’s leading creative voice, the ABC is proud to be recognised on the international stage for content innovation. Congratulations to the ABC teams behind You Can’t Ask That and EXPOSED: The Case of Keli Lane for showing that distinctive and engaging Australian content touches hearts and opens minds with viewers around the world.”

Winners will be announced at the Majestic Hotel in Cannes on Sunday, 13 October 2019.

ABC Commercial holds worldwide distribution rights for these titles.