ABC Retail launches Shop Mobile site for Smartphones

ABC Retail launches Shop Mobile site for Smartphones

ABC Retail has launched ABC Shop Mobile, a convenient and secure mobile optimised site which will allow customers to purchase ABC products using their smartphones.

Shop Mobile will initially be available for Smartphones in iOS and Android versions, with the site expected to be available on tablets later next year.

The addition of Shop Mobile will enable a wider range of ABC customers to enjoy the convenience of shopping online. Customers will be able to view the entire catalogue through the browser on their Smartphone as well as be alerted to any current promotions. Customers who are part of the ABC Shop VIP reward program will also be able to check on their points tally and earn rewards points for every purchase made.

Regina Hoekstra, Head of ABC Retail, describes the launch of Shop Mobile as timely.

“Having a mobile retail experience for ABC Shop was a critical element in ABC Retail’s customer focus strategy where we recognise the need to buy anytime, anywhere. We are very excited about providing the convenience of mobile ahead of the Christmas season to make it even easier for customers to buy from ABC Shop”.

“The launch of ABC shop on mobile provides a seamless shopping experience for our valued customers whether they are out and about or shopping from the comfort of their homes”, said project lead Omar Hussain, Online & Digital Platforms Manager.

ABC Retail recently won the ARA Customer Satisfaction Award for 2014, and the launch of this mobile site demonstrates ABC Retail’s commitment to continually improving the customer experience.

For more information please contact:
Omar Hussain – Online & Digital Platforms Manager, ABC Commercial
Phone: (02) 8333 1783
Email: hussain.omar@abc.net.au


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