ABC Commercial takes new Wiggles content to MIP Junior

ABC Commercial takes new Wiggles content to MIP Junior


ABC Commercial is launching new content from the international children’s entertainers, The Wiggles, at MIP Junior.

Following her extraordinary success among Australian preschool audiences, the hugely popular and effervescent Yellow Wiggle Emma now features in her own series, Emma! (30 x 4’ HD). In each episode she invites the audience into her special bow room where every day is ‘bowtiful’ and holds a new adventure - with lots of singing, dancing beautiful ballet and plenty of Wiggly songs.

The series premiered on ABCKIDS in June this year, where it has been a hit with both TV and digital audiences.

“Emma is adored among Australian preschoolers, with her legion of yellow bow-clad fans easily spotted at any performance. With catchy tunes, bright colours, and Emma’s warm and engaging personality, we’re sure that this new series will be as popular with children around the world as it has been in Australia.” said The Wiggles Managing Director Paul Field.

Also on the slate is The Wiggles Meet the Orchestra (1 x 60’ HD). The Wiggles - joined by their friends including Andy the conductor, Dorothy the Dinosaur and Wags the Dog - perform their famous songs to the accompaniment of the world-renowned Melbourne Symphony Orchestra. It’s a wonderful musical and educational experience that introduces children to the sounds of the orchestra.

ABC Commercial is also representing Baby Antonio’s Circus (39 x 3’), The Kingdom of Paramithi (52 x 7’, 30 x 30’), and Dorothy the Dinosaur (Series 1: 26 x 7’, Series 2: 26 x 7’, Series 3: 52 x 7’) from The Wiggles production company.

“The Wiggles have once again produced outstanding content with a broad global appeal and these new programs are a wonderful addition to our catalogue.” said Sharon Ramsay-Luck, Head of Sales & Business Development for ABC Commercial. “Their winning formula of popular songs underpinned by educational content with universal themes will resonate with buyers and audiences around the world.”

The new Wiggles lineup has seen rejuvenation of their popularity in Australia and returned The Wiggles to the number one position in ABC DVD and digital sales.

Ready, Steady, Wiggle! Series 1 & 2 (104 x 11’ HD), the premiere series featuring the new Wiggles lineup, was launched at MIPCOM last year. The series currently screens on ABCKIDS, and debuted in the US on the Hulu subscription service earlier this year.

Emma! new from ABC Commercial